The Hubspot marketing platform has become a significant player in providing a host of useful, free web marketing tools – covering vital sectors such as social media, content creation, site analytics and SEO. Undoubtedly, it is a valuable commodity regarding inbound marketing tactics: Even the Harvard Business Review stated Hubspot’s free online tools were among the most effective for inbound marketing.
So what exactly is inbound marketing?
Keeping things straightforward; inbound marketing is all about making sure people can find your business online as well as properly utilise the services and products you provide. It is about them finding you, rather than you using PPC and advertising to them. The top tools for this are social media, blogs, and SEO, of which Hubspot provides some of the best advice. Here are some tips to help you understand how those platforms work and how to use them successfully.
1 – Social Media
Hubspot’s social media marketing tools can help you save precious time connecting to the people who matter most by prioritising the process. With their time-saving tool, you can share content quickly and easily (either automatically, manually, or scheduled) to important social media networks such as FB, LinkedIn, Twitter and Pinterest. In addition, this tool can also monitor reactions to your content, providing vital analytics. Top Tip: Use these analytics to quickly respond to comments (interact with your audience) and study them to understand what works well and what does not.
2 – Content Marketing
Hubspot provides excellent resources to help effectively manage and improve and develop your inbound marketing content strategies. You can create written content, videos, and downloadable resources to meet their “purpose,” specifically: That purpose being to build your business’s online presence. In addition to the free tools, Hubspot also has a useful “online library” of articles giving excellent advice that can help you get started and succeed with your inbound marketing strategy. Top Tip: Ensure your content is unique, up to date, and relevant to your target market.
3 – SEO
SEO primarily combines link building and content marketing to achieve high rankings. Google is the number one search engine in the world – statistics reveal 89% of B2B buyers and 81% of online shoppers will use Google search to find what they want. Hence, most SEO strategies are constructed to achieve ranks within google. Indeed, the cold hard truth is, if you do not gain high positions in Google, your business will be somewhat of an enigma online. Top Tip: Concentrate on Google for SEO by researching and thinking about your business’s strategy to succeed on their search platform.
Google uses complex algorithms to decide which websites should rank the highest. Primarily it’s all about content. Why? When someone searches for information or a product, it is content that provides them with the all important answers to their questions. Ensure your written, media or downloadable content is relevant to what you are providing. Do this, and Google’s algorithms will correctly match the search to the result. This means you get more visibility and therefore, more customers.
